I contemplated which show aired on public television would be best to watch for a racy controversial commercial. I decided on Family Guy. I figured the audience targeted audience is young and primarily male. (I realize this may be a gross generalization). I found the show somewhat interesting and the commercials even worse. It was hard to pay attention to the commercials and try and find a good one to blog on. I caught a stupendous one though. Burger King is constantly advertising the whopper. I do remember that from my wonderful cable-filled days. The one I saw featured (I’m assuming) actual Burger King customers trying to purchase a whopper. In some instances their whopper was prepared incorrectly or in others the Burger King employee simply gave them a hard time (what exactly happens isn’t all too clear). The commercials main air time is used for the customer’s reaction to the less-then-satisfactory service. Most of the customer reactions depict them getting angry and eventually asking for the manager. In one part of the commercial, a man even says, “I just want my whopper”, or something along those lines.
I am choosing to blog about this particular commercial because the creators of the commercial cleverly use the stigma of fast-food bad service as a point in their rhetorical argument. The people who haven’t gotten their correct order, i.e. the whopper, seem incredibly irate. Burger King’s advertisement is even though these people are angry they are receiving bad service, they just want their whopper. That is just how good the whopper is. Taking an opposing argument and spinning it to fit your argument I think is the hardest use of rhetoric. The creators of this advertisement cleverly did just that.
Subscribe to:
Post Comments (Atom)
1 comment:
I agree with you Maggie that this was a good choice of a commercial for you to use. The basics of it are that the Whopper has been “discontinued”, and they are no longer selling them anymore. I too liked how the producers of the commercial used this spin to help their product. As you saw the customers went irate and demanded that they be given their Whopper. I would say that the main point behind the commercial is that the Whopper would be missed, and it would create havoc. Your rhetorical analysis is correct in my mind. Taking the opposing view and using it to your advantage really helped this product. Burger King really stepped it up for this ad. They used their appeal to audience as well. You are right about the audience for Family Guy, and they would be the ones to enjoy this commercial.
Post a Comment