Pottery barn, like most retail companies, researches constantly to find a way to make the most durable and classic product but for a reasonable price. Pottery barn even goes to the extreme of creating a contest that requires teenagers to send in pictures of their rooms with the intent of enabling the pottery barn designers to see thousands of teenager’s rooms. This business of tricking thousands of American teens into sending in pictures of their private rooms I find a little creepy. I understand that the teens consensually send in these pictures but I can’t help but feel a little unsettled at the fact that Pottery Barn easily tricked a portion of America into sending in pictures of their private spaces, quite simply too. If Pottery Barn is capable of a maneuver like that, what exactly are other companies capable as well?
I think there are numerous positive aspects to this article as well though. To start mostly women with a position of power are featured in this article. I think it is awesome Pottery Barn is doing so well especially with a driving force like senior vice-president Celia Tejada behind it. Tejada runs her business with care and enthusiasm. Telling her staff they must be living life before coming to work creates a positive work environment. She also sends them out to flea markets and encourages them to throw dinner parties in order to take notice of what the guests like or need. Her staff must really respect her as a boss and therefore work harder for her. But this paragraph really has nothing to do with the rhetorical devices Pottery Barn uses in order to boost sales.
Pottery Barn targets not only the adult (ones with da money) demographic but the teens and children as well. Parents will buy what their children want therefore Pottery Barn cleverly makes products intended to entice the child’s or teen’s eye. They also keep their prices affordable. Who doesn’t like that?
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2 comments:
DOOLEY! sup homie?
This post was really thoughtful! I too think it's rather creepy how Pottery Barn asks teens to send in pictures of their bedrooms. But more importantly, why would someone do that? Just goes to show how much control stores have over people. You loved how you brought up the point that Pottery Barn is run by a woman.
Lastly, I do agree with you that Pottery Barn targets people with more money, but I think you said at the end of your blog that the company keeps its prices affordable. I'm not saying their prices might not seem affordable to some people, but I thought that their prices were incredibly high. But maybe that comes with top notch quality.
Oh, and I will attempt not to use the word "like'. It's a habit.
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